High Time Foods, a foodtech startup now based in Bengaluru, just secured $1.2 million in funding to push forward its mission: making affordable, high-protein meals that don’t need a refrigerator. The funding round was led by Avaana Capital, with support from angel investors already backing the startup.
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Started in 2022 by Aakash Shah and Damian Felchlin, the company is trying to solve a serious but often overlooked problem—millions of people, especially in India, don’t get enough protein. And the solutions out there? Either too costly or heavily reliant on cold-chain logistics, which simply don’t work in large parts of the country.
Their answer? A dry, plant-based protein mix that stays shelf-stable and mimics the price and texture of everyday meats like chicken. It’s made from peas, wheat, and mung beans, and it doesn’t need a fridge to store or a fancy kitchen to cook. That opens up entirely new possibilities, especially in regions where electricity is unreliable or missing altogether.
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“India has a massive protein gap—about 70% of the population isn’t getting enough,” Shah said. “We wanted to create something people can actually afford and use easily, without needing a freezer or microwave.”
While High Time Foods originally launched in the U.S., the company has now shifted its operations to India, aiming to make the country a central hub for product development and manufacturing. They expect about a quarter of their revenue to come from India, while the rest will be driven by exports to the U.S., Africa, and other emerging markets.
In fact, the company is already testing the waters in West Africa, partnering with one of the region’s major food distributors. According to Felchlin, they’ve just wrapped up initial customer trials and plan to roll out pilot sales in the next few months.
The new funds will be used to beef up their R&D team, refine the product further, and accelerate go-to-market strategies across India and beyond.
