Reliance Retail is making waves in the high-end retail sector by introducing the iconic American luxury store, Saks Fifth Avenue, to the Indian market. This move marks a strategic expansion into the super-luxury category, further enhancing the company’s position in the premium market.
In a recent earnings report, Reliance announced the franchise partnership with Saks Fifth Avenue, a brand established in 1924, renowned for its exclusive luxury fashion and tailored customer experience. Currently, Saks operates 41 stores across North America, and the partnership brings this legacy to India.
Reliance Retail has been building its luxury portfolio steadily. The company recently formed a joint venture with Mothercare PLC, acquiring the British brand’s intellectual property for the Indian subcontinent. Specializing in products for parents and children, Mothercare adds to Reliance’s growing list of premium partnerships. In addition, the retail giant has introduced several high-end brands, such as Tiffany & Co., Sandro, and the London-based café chain EL&N, further diversifying its luxury offerings in India.
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Along with its foray into luxury fashion, Reliance is also making significant strides in the fast-moving consumer goods (FMCG) space. Its consumer brands reported a revenue of over Rs 8,000 crore in the first nine months of FY25, with Campa and Independence brands gaining considerable traction. Campa, in particular, holds a 10% market share in the sparkling beverage sector in select states, and both brands are expected to generate over Rs 1,000 crore in turnover by FY25.
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Through its expansion into luxury fashion with Saks Fifth Avenue and the scaling of its FMCG operations, Reliance Retail is cementing its leadership across multiple retail segments, meeting the needs of both high-end and everyday consumers.