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Reliance Retail elevates snack game with Turkish Hazelnut partnership

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Turkish Hazelnut, a renowned brand for its premium quality and rich flavor, has collaborated with Reliance Retail to bring its high-quality hazelnuts to Indian consumers.

Turkish Hazelnut at FreshPik, Signature Fresh

This strategic partnership will make Turkish hazelnuts available across four major Reliance Retail store formats: FreshPik, Signature Fresh, Signature Plus, and Smart Bazaar.

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Notably, the product will be offered in several states, including Maharashtra, Punjab, Tamil Nadu, Karnataka, Odisha, Gujarat, and Delhi NCR. Mansi Ahuja, India Representative of Turkish Hazelnut said, “We are excited to join hands with Reliance Retail to expand the reach of Turkish hazelnuts across a wider audience in India. These premium, nutrient-rich snacks are not only delicious but also play a significant role in promoting overall well-being.”

Turkish hazelnuts are packed with essential nutrients, offering multiple health benefits including support for heart health, cholesterol reduction, and an energy boost. Avinash Tripathi, Vice President, Business Head- Freshpik & Fresh Signature at Reliance Retail shared, “Freshpik partners with Turkish Hazelnut, world-renowned for its premium quality and distinct flavor. This collaboration brings customers an exclusive range of exquisite hazelnut products, expertly curated for an unparalleled gourmet experience…”

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“Turkish hazelnuts are renowned worldwide for their rich flavor, buttery texture, and numerous health benefits. By partnering with Turkish Hazelnut, Freshpik aims to introduce customers to the finest quality hazelnuts, roasted to perfection and available in a variety of enticing forms,” added Deepak Mishra, Senior Manager, Category Head Staples- Freshpik & Fresh Signature at Reliance Retail.

Reliance Retail promotes Vegan products via Tira

Earlier, Reliance Retail’s Tira has announced the exclusive launch of California-based skincare brand Youth To The People (YTTP) in India. As the sole distributor, Reliance Retail will bring the popular pro-grade, vegan skincare products to Indian consumers through Tira.

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