Nykaa has unveiled its first-ever Luxe store in Chennai, bringing a premium beauty experience to the city. Spanning 2,000 sq. ft. at Express Avenue Mall, this marks Nykaa’s sixth store in Chennai but its first dedicated Luxe outlet, offering an exclusive selection of high-end beauty and skincare brands.
A Curated Luxury Experience
The Nykaa Luxe store is designed to be a one-stop destination for premium beauty lovers, featuring an extensive range of makeup, skincare, fragrances, and haircare from both global powerhouses and homegrown brands. From cult-favorite international names to Nykaa’s own labels, the store aims to provide a personalized, immersive shopping experience for Chennai’s beauty enthusiasts.
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Nykaa’s Rapid Expansion & Influence
Since launching as an online beauty retailer in 2012, Nykaa has redefined how Indians shop for beauty and lifestyle products. Today, it operates 221 offline stores nationwide, serving over 40 million customers through its digital platforms.
Beyond retail, Nykaa has built an impressive portfolio of in-house brands, including Nykaa Cosmetics, Kay Beauty, Nykaa Naturals, and Moi by Nykaa. It has also made waves in the fashion space with Nykd by Nykaa, KICA, 20 Dresses, RSVP, and Gajra Gang.
Additionally, through Nykaa Global Store, the company has played a key role in bringing sought-after international brands to India, partnering with names like Charlotte Tilbury, Elf Cosmetics, Urban Decay, Foot Locker, Revolve, and Cider.
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Luxury Beauty, Now in Chennai
With the opening of Nykaa Luxe at Express Avenue Mall, Chennai’s beauty lovers now have access to a high-end, curated shopping experience that blends luxury, exclusivity, and innovation. Whether you’re searching for cult-favorite makeup, premium skincare, or the perfect fragrance, Nykaa Luxe promises a new level of indulgence in the city’s beauty landscape.