Women’s fashion label Madame is doubling down on its presence in Chhattisgarh with the launch of a new outlet on Main Road, Pandri—right in the bustling heart of Raipur. This marks the brand’s second store in the state, following its earlier debut at Magneto Mall.
The company isn’t stopping there. With an aggressive retail rollout lined up for 2025, Madame is gearing up to plant its flag in more tier-2 and tier-3 cities, especially across Central India.
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“Chhattisgarh has proven to be a high-energy market with a real appetite for fashion-forward pieces,” said Akhil Jain, Managing Director and CEO of Madame. “We’ve seen tremendous traction in our existing stores, and that’s pushed us to speed up our plans. People here aren’t just shopping—they’re choosing style, and they’re choosing quality.”
Founded in 1993 under the banner of Jain Amar Clothing Pvt. Ltd., Madame has carved out a niche for itself as a go-to destination for chic western wear for young women. The brand offers a wide range of seasonal collections, from everyday essentials to occasion-ready outfits, all tailored for the style-savvy Indian shopper.
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With growing interest from fashion-conscious consumers outside the metros, Madame’s latest move shows that the brand is thinking well beyond the big cities—and tapping into India’s rapidly evolving fashion map.
