Jewelbox, a prominent lab-grown diamond brand, has made its first move into the bustling Bengaluru market with the opening of a new store in Jayanagar. This marks an exciting expansion for the brand in South India, as the city has become a major contributor to Jewelbox’s online sales, accounting for 15% of its total orders.
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The decision to open a physical store in Bengaluru is driven by the strong demand the brand has seen from local customers. “Bengaluru has always been a crucial market for us, especially given the tremendous response from our online shoppers here,” said Vidita Kochar Jain, Co-Founder of Jewelbox. “Now, with our Jayanagar store, we’re offering our customers the chance to interact with our jewelry firsthand, enhancing their shopping experience.”
The new store caters primarily to individuals aged 25 to 50 and will feature personalized consultations, exclusive designs, and a firm focus on ethical craftsmanship, offering a truly curated shopping journey.
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Launched in May 2022 by siblings Vidita Kochar Jain and Nipun Kochar, Jewelbox is a Kolkata-based brand that blends online and offline retail. In just a short period, Jewelbox has rapidly expanded, establishing a presence in cities like Delhi, Chennai, Gurgaon, Kolkata, and Guwahati. By the end of this year, the company plans to open 20 additional stores, further cementing its position in the lab-grown diamond market.
