Japanese intimate wear brand Wacoal is adding another pin to its Mumbai map. The company has opened its newest store at Sky City Mall in Borivali, marking its sixth exclusive outlet in the city.
The 550-square-foot space brings Wacoal’s well-known blend of comfort and elegance to one of the city’s fastest-growing suburban neighborhoods. From lingerie and loungewear to sleepwear, the store houses a mix of daily essentials and more indulgent pieces aimed at modern Indian women who care about fit, fabric, and finish.
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Pooja Merani, Chief Operating Officer at Wacoal India, says the Borivali launch reflects the brand’s growing focus on regional expansion within metro cities. “We’ve always believed in helping women discover lingerie that truly fits, both in size and lifestyle,” she said. “Borivali is full of working professionals and young families, and we see a growing demand here for quality intimate wear that’s both stylish and functional.”
This latest store joins Wacoal’s existing Mumbai locations in Lower Parel (Phoenix Palladium and Grand Galleria), Bandra, Kurla (Phoenix Market City), and Malad (Infinity Mall). Nationwide, the brand now operates 18 standalone stores and has its eyes set on more. Over the next 12 to 18 months, Wacoal plans to continue expanding into major metros and Tier-1 cities, while also investing in its digital presence and expanding its reach through multi-brand outlets.
Though Wacoal officially entered India in 2015, the company’s roots go back to post-war Japan, where it was founded in 1946. Over the decades, it has grown into a global lingerie powerhouse, with key milestones including its entry into Asia in the 1970s, the U.S. in 1985, and Europe in 1990.
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Today in India, Wacoal’s retail footprint extends beyond its exclusive stores—its products are also available in over 80 multi-brand outlets across 20 cities, in addition to a growing online presence. With each new location, Wacoal aims to bring its signature blend of comfort, design, and craftsmanship to women across the country.
