Bengaluru-based Brand Studio Lifestyle is making big strides in offline retail with its popular D2C fashion brands, Highlander and Tokyo Talkies. The company has now hit a major milestone, opening its 25th store at Lulu Mall, Lucknow.
This expansion comes just months after the brands first entered the offline space in August 2024, when they made an aggressive retail push by launching 13 stores in a single month.
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“We are excited to open our 25th store for Highlander and Tokyo Talkies in Lucknow. This marks a significant step in our retail journey, which began just a few months ago,” said Shyam S Prasad, CEO of Brand Studio Lifestyle, in a LinkedIn post showcasing the new store.
Known for its fast-fashion approach, Highlander rolls out over 300 new menswear styles every week, offering everything from shirts and jeans to cargos. Tokyo Talkies, on the other hand, caters to Gen Z women with a massive 600 new styles every month.
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Brand Studio Lifestyle has a well-structured retail strategy, combining standalone brand stores with larger Highlander X Tokyo Talkies outlets. Individual stores typically range between 2,000 and 3,000 sq. ft., while combined outlets cover 4,000 to 5,000 sq. ft., located in major malls and high-street locations.
Founded in 2015, Brand Studio Lifestyle owns six fashion brands—Highlander, Tokyo Talkies, Vishudh, Ketch, Locomotive, and Hoop. In 2021, the company launched Getketch.com, its dedicated D2C website and app, which has already served over 3 million customers.
With a distribution network spanning 20,000+ pin codes and 1.5 to 2 million shipments per month, Brand Studio Lifestyle is quickly cementing itself as a dominant force in India’s fashion retail scene.
