ZOFF Foods, the Raipur-headquartered spice label known for its clean, high-quality masalas, is stepping into new territory. The company has officially rolled out a line of Ready-to-Cook products, betting big on the growing demand for fast, flavourful meals without the junk. And in a major retail push, ZOFF is teaming up with Reliance Retail to take this new range national.
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Branded under Quick Homestyle Food, the RTC lineup is a nod to India’s love for ghar-ka-khana—with none of the prep work.
Here’s what’s on the shelf:
- 5-Minute Gravies (₹150): Four options—Paneer, Chicken, Mutton, and a vegetarian ‘Magic Mix’
- 1-Minute Marinades (₹75): Available in Tandoori Chicken, Chicken Chettinad, Fish Fry, and a vegetarian Paneer Tikka
“Our homes run on recipes passed down generations. But today’s lifestyle leaves little room for slow cooking,” said Akash Agrawalla, co-founder of ZOFF. “With this range, we’re not replacing tradition—we’re just making it easier to keep it alive. And with Reliance Retail, we’re aiming to hit 400+ stores by mid-2025.”
His co-founder and brother, Ashish Agrawal, pointed to the company’s broader vision: “We started with pure spices, but this is a natural next step. We’re building a full-spectrum kitchen brand that stays honest—no additives, no shortcuts on quality.”
The entire range is free from preservatives and artificial fillers, designed for customers who want real flavour without the fuss. ZOFF plans to make the products available online—through its own site, major e-commerce platforms, and instant delivery apps—by the end of the month.
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As more Indian consumers turn to smarter meal solutions that don’t sacrifice taste, ZOFF’s foray into this category signals a bigger play: becoming a one-stop name in Indian home cooking. Clean food, real masalas, and no compromise.
