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Tuesday, February 11, 2025

From Online to Offline: IGP Expands Its Gifting Empire with Mumbai Store

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India celebrates over 50 major festivals each year, with countless regional and community-specific events pushing the total number of celebrations well beyond 1,000. These occasions are deeply rooted in rich cultural traditions, where giving gifts is a cherished practice. Whether it’s a festival or personal milestones like birthdays and anniversaries, thoughtful gifting and special rituals like cutting a cake at midnight are integral parts of the celebrations.

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Seeing an opportunity in the market, Tarun Joshi launched IGP in 2017 under his parent company, Join Ventures Pvt. Ltd., aiming to simplify the gifting experience. IGP quickly became a go-to platform for a variety of gifts suitable for every occasion.

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Today, IGP stands as India’s largest multi-category gifting brand, offering a wide range of products—nearly 5,000 SKUs spanning flowers, cakes, gourmet foods, plants, fashion, beauty, home decor, and even personalized gifts. After seven successful years online, IGP opened its first brick-and-mortar store in Mumbai in February 2024.

Alongside IGP, Join Ventures also runs Interflora India, a premium floral brand, and Masqa, which focuses on gourmet food products.

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