A new player is stepping into India’s fast-evolving menswear scene—and it’s not here to blend in. Say hello to ENGYNE, a Bengaluru-based label born out of a clear belief: Indian men deserve global-grade fashion without emptying their wallets.
Set to make its debut with the Spring-Summer 2025 line, ENGYNE is the brainchild of five founders—Gnanaprakash, Karthikeyan K., Karthikeyan P., Ramesh Kumar, and Dinesh D.—all of whom cut their teeth at heavyweights like Diesel and Guess. While working with global fashion giants, the team noticed a missing link back home: sharp design and quality construction, at prices that don’t feel like highway robbery.
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“We’re not trying to sell a dream wrapped in a label. We’re offering what should have always been available—refined, well-made clothing at fair prices,” said Karthikeyan K, Director at ENGYNE.
The brand’s launch will take place entirely online, with all products exclusively available through ENGYNE’s website. A mobile app is also on its way for Android and iOS users—signaling a clear commitment to its digital-first, direct-to-consumer playbook.
What sets ENGYNE apart, though, isn’t just its pitch—it’s its process. The company owns its own manufacturing unit, giving it full control from fabric sourcing to the last stitch.
“Nothing gets outsourced, which means we get to obsess over the little things—like fabric texture, collar shape, or seam strength—without inflating costs,” said Dinesh D, another co-founder. “The same quality checks that go into a shirt selling for ₹9,000 abroad go into ours too.”
With a focus on premium wardrobe essentials—think well-fitted shirts, versatile jackets, and modern silhouettes—ENGYNE is quietly building a brand that’s as much about principles as it is about looks.
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And if all goes to plan, it might just be the homegrown fashion label Indian men didn’t know they were waiting for.
