Curefoods, a rising cloud kitchen startup, has secured the distribution rights for Krispy Kreme doughnuts and coffee in South and West India from Landmark Group.
Ankit Nagori, founder and CEO of Curefoods, confirmed the acquisition, highlighting that bringing an international brand to India was a key strategic move for the company.
Partnership with an Established Brand
He explained that partnering with an established global brand like Krispy Kreme alleviates product development challenges, as the brand comes with its own global infrastructure and marketing support.
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Currently, Krispy Kreme operates in India through Citymax Hotels India, a subsidiary of Dubai-based Landmark Group. This deal marks a significant step for Curefoods, especially as it is part of a broader collaboration where Landmark Hospitality Services has invested in Curefoods’ recent $40 million funding round.
The Potential of Krispy Kreme in India
Nagori is optimistic about the potential of Krispy Kreme in India, forecasting that the brand could reach Rs 100 crore in revenue by 2025. Curefoods plans to integrate Krispy Kreme into its existing network of over 300 cloud kitchen locations and expand its presence on food delivery platforms like Swiggy and Zomato. The company also plans to open 100 new cloud kitchens and 25 standalone Krispy Kreme stores by 2025.
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In addition to Krispy Kreme, Curefoods is looking to take its homegrown brands to international markets. After launching Sharief Bhai in the Middle East, the company is planning to expand its pizza brand Olio into Dubai and Abu Dhabi.
