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Bewakoof Opens First Store in Pune, Expanding Its D2C Footprint Beyond E-Commerce

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Bewakoof, the popular direct-to-consumer fashion and lifestyle brand, has unveiled its first-ever physical store in Pune, located at Amanora Mall. The new store offers a wide selection of fashion essentials such as t-shirts, casual wear, and accessories, bringing the brand’s signature style to a broader audience.

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“We’re excited to have Bewakoof join us at Amanora Mall, marking their first store in Pune,” shared Surjit Singh Rajpurohit, CEO of Amanora Mall. “This partnership underscores our focus on fostering the growth of dynamic D2C brands and providing our shoppers with a carefully curated retail experience.”

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In addition to Bewakoof, the mall is home to several other D2C brands, such as NewMe, Odette, Mokobara, Bonkers Corner, Snitch, Tokyo Talkies, and Highlander, enhancing its appeal as a hub for innovative retail experiences.

Founded in 2012 by IIT graduates Prabhakaran Singh and Siddharth Munot, Bewakoof initially made its mark as an online-first brand, offering a variety of clothing and accessories for men, women, and children. The opening of its physical store marks a significant step in expanding its reach beyond the digital space.

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