Casual fashion brand Bewakoof has opened its latest retail outlet in Koramangala, Bengaluru, marking its fourth store in the city. The brand, known for its quirky and affordable apparel, announced the launch on social media, calling it “Koramangala’s new fashion hotspot.”
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Founded in 2012 by IIT alumni Prabhakaran Singh and Siddharth Munot, Bewakoof started as a digital-first brand, catering primarily to 16-34-year-olds with a range of clothing and accessories for men, women, and kids. After over a decade as an online-only player, the brand stepped into offline retail in July 2024, opening its first store at Forum Falcon Mall, Bengaluru.
With additional stores in HSR Layout and Brigade Road, the Koramangala launch strengthens Bewakoof’s foothold in the city. Beyond Bengaluru, the brand also operates stores in Pune and New Delhi, bringing its total offline count to six.
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As Bewakoof continues expanding its brick-and-mortar presence, the move signals a growing demand for D2C brands in physical retail, blending the convenience of online shopping with an in-store experience.
