Soch Apparels, a brand known for its elegant occasion wear, has expanded its presence in Bengaluru with the opening of a new store in the city’s Electronic City area. Located within the newly launched M5 Ecity Mall, this 1,200 sq. ft. outlet adds to the brand’s growing footprint.
Vinay Chatlani, Co-founder and CEO of Soch Apparels, expressed his excitement about the new store: “We are thrilled to bring Soch’s signature style and sophistication to even more fashion-conscious women in Bengaluru. After almost 20 years since we opened our first store in Koramangala, we continue to be grateful for the warm support from the city and remain committed to offering a memorable shopping experience.”
The new store showcases the full range of Soch products, including sarees, kurtas, lehengas, churidar sets, fusion wear, and dresses.
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Founded in 2005 in Bengaluru, Soch now operates over 175 stores across 70 cities in India. The brand’s retail strategy blends standalone stores with online channels, shop-in-shop locations, and major e-commerce platforms like Amazon, Myntra, and Ajio.
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In addition to its domestic expansion, Soch recently opened its first international store in Brampton, Canada, and has plans to extend its reach to the USA, Malaysia, Singapore, Indonesia, Mauritius, the Middle East, and the UK in the near future.
