Baskin Robbins is shaking up how Indians enjoy their favourite frozen treats. The globally loved ice cream brand has rolled out an all-new snacking range in major Indian cities, aiming to tap into the fast-growing quick commerce space and meet the rising demand for indulgent, ready-to-enjoy products.
This fresh lineup isn’t just about variety — it’s about reimagining how ice cream fits into everyday life. The new products, now available in general trade outlets, supermarkets, and through fast delivery platforms, are designed for everything from a mid-day pick-me-up to a late-night craving. Think rich chocolate creations, refreshing fruity flavours perfect for summer, nostalgic desi tastes tailored to Indian preferences, and even ready-to-drink Belgian Chocolate milkshakes.
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“Our relationship with ice cream is evolving,” said Mohit Khattar, CEO of Graviss Foods Ltd. “People don’t just wait for the weekend to treat themselves anymore. With quick commerce becoming a big part of how we shop, we wanted to make it easier to grab premium ice cream – wherever you are, whenever you want.”
He added, “This new range brings the Baskin Robbins experience into people’s homes and routines in a more flexible, accessible way.”
After seeing robust growth across retail and delivery channels in FY25, the brand is doubling down on its distribution network ahead of what it expects to be another strong year in FY26. The focus? Getting closer to customers – whether that’s through kirana shops, hypermarkets, or lightning-fast delivery apps.
Baskin Robbins has been a familiar name in India since 1993, when it partnered with the Graviss Group and set up its first manufacturing facility outside North America, near Pune. Today, it boasts over 1,000 parlours across 290 cities – making it not only the country’s biggest ice cream brand but also a leading name in the quick service restaurant space.
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Beyond India, Graviss also brings Baskin Robbins flavours to neighbouring countries like Nepal, Sri Lanka, and the Maldives, continuing to spread the joy of ice cream across the region.
