Banana Club, a fast-growing direct-to-consumer (D2C) men’s fashion brand, has officially opened the doors to its 10th retail outlet, this time in Mumbai’s bustling R City Mall, Ghatkopar West. The announcement was made by Prashant Lalwani, Co-Founder of Banana Club, through a LinkedIn post, where he also expressed gratitude to customers and the team behind the brand’s success.
“Thrilled to share that we’ve just launched our 10th Banana Club store at R City Mall, Mumbai! This journey would have never been possible without the incredible love from our customers and the relentless hard work of our team,” wrote Lalwani, alongside photos of the newly inaugurated outlet.
The Mumbai store marks another key milestone for Banana Club, which began its journey in 2012 when Nilesh Bafna and Prashant Lalwani opened a small offline store in Bengaluru. Over the past 12 years, the brand has transformed into a prominent player in men’s casual fashion, boasting a growing physical footprint across major cities like Bengaluru, Hyderabad, and Mumbai.
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Apart from its offline stores, Banana Club has built a strong digital presence, with its products listed on leading e-commerce platforms like Myntra and Ajio, where it enjoys a sizable customer base. The brand’s popularity has been driven by its youth-centric designs, affordable pricing, and trend-forward collections, catering primarily to fashion-conscious men looking for stylish yet budget-friendly apparel.
The launch of the Mumbai store underscores Banana Club’s growing focus on expanding its offline retail presence, tapping into high-footfall locations to offer customers a direct, in-store shopping experience. This strategic move is also a response to the growing demand for physical touchpoints in addition to online convenience.
With 10 stores now operational and plans for further expansion, Banana Club is fast becoming a notable name in the men’s casual fashion space, offering everything from graphic t-shirts and trendy shirts to stylish trousers and everyday wear.
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As the brand continues to grow, Lalwani hinted that more store launches in other metro cities are already in the pipeline. “This is just the beginning — we have big plans to bring Banana Club closer to our customers across the country,” he added.
