Founded in 2019 by Rohit Chawla, Sifat Khurana, and Vimal Bhola, Innovist has rapidly become a notable name in the personal care sector. With a focus on delivering high-quality products, the company’s core values—cleanliness, transparency, and scientific innovation—are at the heart of its offerings.
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Based in Gurgaon, Innovist operates three distinct sub-brands: Bare Anatomy, which focuses on custom hair care solutions; Chemist at Play, offering a range of skincare products; and SunScoop, a line dedicated to sun protection. Its portfolio includes a variety of products such as shampoos for hair fall and dandruff, hair masks and serums, lip balms, AHA body lotions, retinol body lotions, and under-eye creams.
The founders emphasized their approach to building a “science-led House of Brands,” drawing on their expertise in brand development, in-house research, and top-tier manufacturing. Innovist operates with a vertically integrated business model, overseeing everything from product creation to sales.
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The company has garnered support from investors such as Sauce.vc, Falguni & Sanjay Nayar Family Office, Amazon Smbhav Venture Fund, Accel Partners, and the Patni Family Fund.
For the financial year 2023-24, Innovist achieved a total revenue of Rs 103 crore. Looking ahead, the company is aiming for significant growth, targeting three times that figure in the upcoming fiscal year, driven by innovative product launches and expanded retail operations.
