Tuco Kids, the Bengaluru-based kids’ personal care startup catering to children between 3 and 13 years, has secured $4 million in a Series A funding round led by RTP Global. Existing backers Fireside Ventures, Whiteboard Capital and MG Investments also participated.
Launched in 2023 by former Unilever and Ola executive Aishvarya Murali, the brand has quickly carved out space in the under-served children’s personal care segment. Tuco Kids’ portfolio spans soaps, lotions, creams, face care, sunscreens, deodorants, mosquito repellents, kids’ makeup, kajals and curated gift packs. The company says all packaging is made from reclaimed landfill and ocean plastic, reinforcing its sustainability pitch.
The new capital will be used to widen product innovation, strengthen online and offline presence, and increase consumer reach. Tuco currently sells through its own direct-to-consumer platform as well as marketplaces including Amazon, Flipkart, Nykaa, Myntra, FirstCry, Blinkit, Zepto and Instamart.
According to the founders, Tuco has grown 10-fold since inception and claims to have served more than two lakh parents across India. Earlier this year, the company brought on board Chanakya Gupta, former senior executive at Curefit and Flipkart, as co-founder to accelerate scale-up efforts.
“Kids deserve complete transparency about what touches their skin. Our products are built around that promise,” said Murali and Gupta in a joint statement, adding that the funding will help extend this mission to more families nationwide.
Investors remain bullish on the category. “Tuco is unlocking a high-potential market through sharp innovation and consumer insight,” said Pavitra Gupta, Director at RTP Global. Fireside Ventures’ Partner Adarsh Menon called Tuco one of the earliest wins from its Early Venture program and praised the team’s ability to build clarity in a category long overlooked by large FMCG players.
