KFC is strategically enhancing its festive offerings with the introduction of Lickable Wrapping Paper, blending innovation with their iconic flavor to captivate consumers.
This unique product aims to elevate the gifting experience by adding a savory twist, setting KFC apart in the competitive market. This launch also marks the strategic return of the beloved Stuffing Stacker Burger, reinforcing KFC’s commitment to maintaining consumer interest and excitement amidst growing competition in the fast-food industry.
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Through this campaign, KFC aims to solidify its market position and deepen its connection with customers by integrating taste into the festive season.
KFC’s new lickable wrapper for Christmas
Imagine unwrapping presents on Christmas morning and savoring the taste of KFC’s Original Recipe Chicken with a refreshing hit of cranberry sauce and aromatic pinch of sage. The Lickable Wrapping Paper is infused with all the different tastes of the festive burger, making it the ultimate finishing touch for every KFC lover’s gifts.
Notably, the unique design has been created in collaboration with SOLDIER, a rising London-based artist. SOLDIER took inspiration from his own Christmas traditions, blending festive imagery and his signature camo style to create a design that’s a feast for the eyes and the taste buds. “In this design, I focus on using demotic imagery to communicate and evoke my past Christmas memories… My signature camouflage technique adds to the piece further and is homage to some of my first works,” SOLDIER explained.
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Meanwhile, the legendary Stuffing Stacker Burger is now back in KFC restaurants nationwide, packed with two crispy Original Recipe Chicken fillets, sage and onion stuffing, spicy cranberry sauce, melted cheese, a bed of fresh lettuce, and creamy dressing, all served in a soft brioche bun.
“We’re so obsessed with chicken that we’ve literally put chicken to paper… Introducing our first ever lickable wrapping paper… inspired by our epic limited-edition Stuffing Stacker Burger. Yes, it’s paper lickin’ good,” said Phoebe Syms, Brand Manager at KFC UK&I.
The limited-edition KFC Lickable Wrapping Paper is available for free, exclusively on the KFC app.
