KisaanSay, a food brand dedicated to sourcing directly from farmer collectives across India, has secured $2 million in pre-seed funding. The round was led by Jungle Ventures through its First Cheque@Jungle platform, with additional support from seasoned leaders in the food industry.
What is KisaanSay?
Founded by Nitin Puri, Manoj Karki, and Vaishali Mehta, KisaanSay focuses on creating a transparent and ethical food supply chain. The company works closely with over 20 farmer collectives, representing more than 50,000 farmers, to source, process, and package products directly at the origin. With a portfolio of 80+ products spanning 12 categories, KisaanSay operates on a unique co-brand and co-profit model, ensuring better earnings for farmers while offering consumers high-quality, minimally processed food.
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The brand’s products are available across multiple channels, including e-commerce platforms, direct-to-consumer sales, and retail stores in the Delhi NCR region. By prioritizing fairness and transparency, KisaanSay seeks to benefit both farmers and consumers, delivering healthier and fresher food options.
What’s Next for KisaanSay?
The new funding will be used to scale operations, introduce new products, and expand the company’s distribution network. Additional investments will be made in marketing and building a dedicated team to support their ambitious growth plans.
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“We’re thrilled to welcome Jungle Ventures to the KisaanSay family,” said Nitin Puri, Co-Founder of KisaanSay. “From the moment we signed the term sheet to finalizing the deal, Amit and Rishab from Jungle have been instrumental in guiding us through the process. Now that they’re officially on board, we’re even more excited about the journey ahead. With their expertise, we’re confident in taking KisaanSay from idea to IPO.”