The Dharampal Satyapal Group (DS Group), a homegrown FMCG giant with a wide business footprint, has crossed a major landmark by clocking over Rs. 10,000 crore in revenue for FY 2024-25. This puts the Group firmly among the top 15 FMCG companies in the country.
A big part of this growth story has been written by its food and beverage division, which now brings in 42% of total revenue. Mouth fresheners continue to be a strong pillar at 38%, while hospitality contributes around 3%. Tobacco, once central to the business, now makes up less than 10%, and the rest is spread across its diversified portfolio
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Over the past three years, DS Group has seen steady momentum, with overall growth averaging 16% annually. Its F&B business alone has grown even faster, clocking a 19% CAGR, driven by strong consumer demand and a steady stream of new launches.
What’s worked for the Group is its sharp eye for flavor innovation, deep consumer insights, and an ability to spot and act on emerging trends—whether in traditional retail or fast-growing digital platforms. Its distribution backbone is massive: over 150 super stockists, 5,000+ distributors, and a reach that spans over 15 lakh retail outlets directly, and more than double that through indirect channels.
The company has also been quick to adapt to shifts in how people shop, leaning into modern retail, e-commerce, and the rise of quick commerce. Investments in AI, automation, and cutting-edge tech are helping DS Group stay ahead of the curve—not just keeping pace with change, but often setting it.
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Reflecting on the achievement, Rajiv Kumar, Vice Chairman of DS Group, said, “Crossing the Rs. 10,000 crore milestone is not just about numbers—it speaks to the trust of millions of consumers across India. Our journey has been powered by innovation, quality, and a relentless focus on staying relevant to the people we serve. As we set our sights on Rs. 20,000 crore by our 100th year, we remain committed to launching exciting new products, growing our reach, and being a strong partner in India’s growth story.”
He added that the Group’s future lies in creating meaningful products that resonate with people’s lives and tastes—not just in India, but in global markets too. “This journey wouldn’t be possible without the passion and dedication of our teams and partners. Together, we’re building something that lasts.”
