Yoho, the homegrown footwear startup launched just three years ago, is setting its sights high. The company wants to clock Rs 1,000 crore in revenue by FY2030 — and it’s not just wishful thinking. Founders Ahmad Hushsham and Prateek Singhal have laid out a sharp, multi-pronged game plan to get there: stronger offline distribution, new product lines, faster delivery channels, and even a foray into international markets.
Started in 2021, Yoho built its name by crafting shoes that hit the sweet spot between comfort and price. Now, it’s moving beyond the basics and into serious scale-up mode.
From 4x Growth to a 12x Leap
“We didn’t expect to grow this fast,” admits Hushsham, who also serves as the company’s CEO. “But the numbers speak for themselves.”
Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad
According to the founders, Yoho has grown nearly fourfold year after year in terms of sales volume — and revenue has jumped almost 12x since the first year. The brand now wants to leverage that momentum with new launches in kidswear and sports footwear, boosting its product portfolio from 100 to 300 SKUs in FY2025 alone.
Singhal, co-founder and COO, believes the Rs 1,000 crore goal is within striking distance. “It’s not just about chasing a topline number. We want to claim 10% market share in our category — and be the brand people think of when they want everyday shoes that don’t compromise on comfort.”
Foot on the Ground: 2,000 Stores in the Works
Though Yoho began as a digital-first brand, it’s now putting serious muscle behind physical retail. Currently selling through 500 multi-brand outlets, the team wants to quadruple that number to 2,000 by the end of 2025 — focusing on cities beyond the metros.
Plans are already in motion for company-owned stores and mall kiosks. A dedicated outlet is set to open in Barnala, Punjab, while Delhi-NCR will see the brand’s first standalone kiosk soon.
Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market
Right now, the lion’s share of sales — about 90% — comes from online. But the founders expect that to shift rapidly as they gain more shelf space across India.
What’s Next: Quick Commerce, Exports, and More
Yoho isn’t stopping at traditional channels. The company is also exploring quick commerce as a distribution lever — tying up with platforms that can get its shoes to consumers within hours. Simultaneously, export opportunities are being mapped out as the brand tests its appeal in international markets.
Manufacturing is also being brought closer to home, with plans underway to set up in-house production capabilities. That would help the brand move faster and gain tighter control over quality and cost.
“We’re not chasing vanity milestones,” says Hushsham. “We’re building for scale — but we’re also building with intention.”
