Instant noodles and pasta brand WickedGud has raised ₹20 crore in a fresh round of funding as it looks to accelerate expansion across physical and digital retail channels and widen its product portfolio. The fundraise comes on the back of strong momentum for the brand, which has reported a threefold increase in scale over the past year.
The round saw continued backing from existing investors including Orios Venture Partners, Asiana Fund and actor entrepreneur Shilpa Shetty, alongside participation from a group of new angel investors. According to the company, the capital infusion will be directed towards strengthening its omni channel distribution, improving supply chain efficiencies and increasing investments in product development.
Founded by Bhuman Dani, WickedGud operates in India’s crowded instant food segment and positions itself as a mass, better for you brand that balances taste with affordability. The company has been steadily expanding its reach across modern trade, neighbourhood stores and online platforms, with a focus on improving availability and visibility in high consumption markets.
Over the last 12 months, WickedGud has entered more than 5,000 retail outlets nationwide and diversified into newer product formats. Its cup noodles and Korean style spicy noodle range have emerged as strong growth drivers and now account for over 42 percent of total sales volumes, reflecting shifting consumer preferences towards convenience led and flavour forward offerings.
The brand is also scaling its presence on leading e commerce and quick commerce platforms such as Amazon, Blinkit, Instamart and Zepto, which have become key channels for impulse and repeat purchases in the instant foods category.
This is WickedGud’s second fundraise in just over a year, having secured ₹20 crore in November 2024. The company plans to deploy the latest capital to expand high velocity categories, support faster replenishment cycles and build a more resilient supply chain to meet rising demand.
As competition intensifies in the noodles and pasta space, WickedGud is betting on deeper distribution, sharper product innovation and a blended online offline strategy to sustain growth and strengthen its position in the Indian packaged foods market.
