Premium pet nutrition brand Right4Paws has raised ₹14 crore in a Series A funding round as it steps up investments in manufacturing, product development and international expansion. The round was backed by a group of high net worth individuals and advised by UAE based Three Pins Capital Ltd, marking one of the larger early stage raises in India’s fast growing pet care segment.
Right4Paws operates as the consumer brand of Pet Prakalp India, a Coimbatore headquartered pet care company that anchors research, innovation and manufacturing for the business. The fresh capital will be deployed to significantly scale production capacity, with the company planning to increase monthly input processing from about 30 tonnes to nearly 120 tonnes. This fourfold expansion is expected to support rising domestic demand while preparing the business for overseas markets.
Among its key priorities is entry into the European Union, which the company is targeting for 2026. To support this push, Right4Paws plans to strengthen internal capabilities, onboard specialised talent and build systems aligned with global quality and compliance standards.
The company also intends to broaden its portfolio by launching new products across functional nutrition and life stage specific categories. Distribution expansion across Indian markets is another focus area as the brand looks to improve reach and availability among urban and emerging pet owning households.
India’s dog food market is currently estimated at around ₹5,000 crore and is growing at nearly 20 percent annually, driven by increasing pet adoption and a shift towards packaged, nutritionally balanced food. With more than 40 million companion animals in the country, demand for premium and natural pet nutrition has been rising steadily.
Founded by Dhanu Roy and co led by Sameer Achan, Right4Paws positions itself at the intersection of whole food nutrition and modern convenience. Its formulations are developed in collaboration with veterinary nutritionists in the United Kingdom and are designed to align with the digestive systems of pets.
The company says its long term goal is to build a science led, natural pet food brand from India with relevance in global markets, starting with Europe.
