SuperYou, the fast growing protein focused snacking brand co founded by entrepreneur Ranveer Singh and Nikunj Biyani, has raised Rs. 63 crore in a Series B funding round jointly led by V3 Ventures and existing investor Rainmatter. GCCF also participated in the round, reinforcing investor confidence in the brand’s scale and long term vision.
Launched with the idea of making everyday snacks healthier without compromising on taste, SuperYou has quickly carved a space for itself in India’s crowded FMCG market. The brand is best known for its protein bars, peanut butter and breakfast products that aim to bridge the gap between nutrition and indulgence. Its sharp branding and clear positioning have helped it connect strongly with urban consumers looking for better alternatives to traditional packaged foods.
As of December 2025, SuperYou is reportedly operating at an annual revenue run rate of around Rs. 200 crore, a significant milestone that reflects both strong demand and consistent execution. The company has seen rapid traction across online marketplaces, quick commerce platforms and its own direct to consumer channels, while also expanding its offline footprint in modern retail.
The fresh capital will be used to deepen distribution, invest in product innovation and strengthen supply chain capabilities. A portion of the funds will also go towards building brand recall at a national level as competition in the protein and better for you segment intensifies.
For investors like V3 Ventures and Rainmatter, SuperYou represents a rare combination of scale, category momentum and a founding team that understands both brand building and operations. As Indian consumers increasingly seek functional foods that fit into busy lifestyles, SuperYou appears well placed to ride the next phase of growth in the country’s evolving food and beverage landscape.
