Indian premium haircare brand &Done has secured Rs 6.5 crore in a pre-seed funding round led by All In Capital, with participation from M.G. Investments and a group of angel investors. The capital will be used to expand product development, scale salon partnerships, and strengthen its direct-to-consumer presence across metro markets.
Founded earlier this year by entrepreneurs Saumya Yadav and Atit Jain, both engineers with prior startup experience, &Done aims to create a high-performance, science-backed haircare line tailored specifically for Indian hair textures and weather conditions. Yadav, an alumnus of IIT Delhi and Stanford Graduate School of Business, previously co-founded the edtech platform Udayy, while Jain, a BITS Pilani graduate, brings a track record of operational expertise in building consumer-led ventures.
Within months of its launch, &Done has established partnerships with more than 1,500 stylists across 300 premium salons in major Indian cities. The company follows a dual-channel approach—focusing on professional salon distribution while also selling directly to consumers through its online platform. Its flagship offerings include a range of shampoos and conditioners designed for at-home use that mirror professional-grade formulations.
“All In Capital sees &Done as a strong contender in a market long dominated by global brands,” said Aditya Singh, Co-founder at All In Capital. “Haircare is a tough category, with consumers quick to judge after one use. &Done has approached the challenge with genuine problem-solving and data-backed formulation.”
Co-founder Saumya Yadav said the brand’s mission is rooted in filling a gap for Indian consumers seeking results-oriented haircare. “Most professional brands used in Indian salons are imported. Indian hair behaves differently, and the environment demands different care. Our goal is to deliver high-performance, professional results made for Indian realities,” she said.
The company added that its formulations use globally sourced active ingredients, clinically tested to repair and strengthen hair with visible results.
