Blue Tribe Foods, one of India’s leading plant-based food companies, has unveiled two new additions to its range — India’s first Korean Soya Chaap and a fiery Spicy Kebab. The launch marks the company’s latest effort to merge global culinary trends with clean-label, sustainable eating options for Indian consumers.
The Korean Soya Chaap, a category-first innovation, brings together the tender texture of traditional North Indian chaap with the bold, umami-rich flavors of Korean cuisine. Crafted without maida or palm oil and containing zero cholesterol, the high-protein product caters to India’s growing base of health-conscious and experimental eaters. The Spicy Kebab, meanwhile, is a ready-to-cook option created for those who enjoy bold flavors without compromising on nutrition.
The new products come at a time when India’s plant-based food market is witnessing rapid expansion. Valued at about USD 98.6 million in 2024, the segment is projected to reach USD 737.9 million by 2033, growing at a compound annual rate of 22.3%. Blue Tribe, founded by entrepreneurs Sandeep Singh and Nikki Arora Singh, has been at the forefront of this shift, aiming to make plant-based eating both accessible and exciting.
“Our goal is to make sustainable eating mainstream in India,” said Nikki Arora Singh, Co-founder of Blue Tribe Foods. “The Korean Soya Chaap and Spicy Kebab reflect how Indian consumers are ready for global flavors that align with health and sustainability. We want to make that choice easy and enjoyable.”
The products are now available across 76 premium offline outlets in cities such as Mumbai, Delhi, Gurgaon, Noida, Ludhiana, and Amritsar, as well as through online platforms including Blinkit, Zepto, and Swiggy Instamart. With this launch, Blue Tribe strengthens its leadership in India’s fast-evolving plant-based food market.
