NOTO Ice Cream raised ₹15 crore in funding led by Inflection Point Ventures, with support from JITO and Lets Venture.
The fresh capital will fuel NOTO’s expansion across Tier 1 and Tier 2 cities, support new product launches for the summer, and strengthen marketing efforts on food-tech and quick-commerce platforms. The funds will also go toward infrastructure upgrades and brand-building initiatives to accelerate the company’s growth.
Revolutionizing the Ice Cream Industry
Launched in 2019, NOTO Ice Cream has carved a niche for itself by offering low-calorie, low-sugar ice creams that don’t compromise on flavor. Backed by Bollywood star John Abraham, along with Rannvijay Singha and Kunal Bahl, NOTO has become a go-to brand for health-conscious consumers who still want to indulge.
Co-founded by Varun Sheth—a seasoned chef and entrepreneur—and Ashni Shah, a creative strategist with expertise in design and marketing, NOTO is driven by a mission to make desserts both delicious and guilt-free. Varun previously founded 1Tablespoon, a Mumbai-based brand known for introducing sourdough pizzas, while Ashni has built a career blending creativity with business strategy.
Investors Bet on NOTO’s Market Potential
Vinay Bansal, Co-Founder of Inflection Point Ventures, sees NOTO as a category disruptor.
“Finding desserts that are both tasty and healthy is a challenge for many consumers. Most options either lack flavor or fail on the nutrition front. NOTO is changing that with its unique offerings that strike the perfect balance. We believe in their vision and scalability, which is why we’re backing them in this next phase of growth.”
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A Brand on the Rise
NOTO currently operates in Mumbai, Delhi, Bangalore, Hyderabad, Chennai, and Pune, with aggressive expansion plans for cities like Ahmedabad, Kolkata, and Lucknow. The brand is widely available on platforms like Swiggy, Zomato, Zepto, Blinkit, Instamart, and Flipkart, making it easily accessible to a growing customer base.
With its tagline “Eating, Not Cheating,” NOTO has built a loyal following. The company’s innovative approach to ice cream—focusing on premium ingredients and reduced sugar content—has positioned it as a leading player in the better-for-you dessert category.
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Awards and Recognition
NOTO’s innovative product lineup has earned multiple accolades, including:
“Product of the Year” for Chocolate Mini Bites at the Channelier FMCG Awards (2022)
Most Loved Brand on Social Media” and “Top Consumer Packaged Brand” by LBB x Nykaa (2023)
