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Monday, April 21, 2025

How Two College Friends Built Topcan Beverages to Reinvent Cocktail Mixing

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For Ronak Jaiswal and Nishchay Kaura, the idea for Topcan Beverages wasn’t born in a boardroom—it started in college, over the shared frustration of making a decent cocktail. Mixing drinks was fun, but the process was always too complicated. Measuring ingredients, shaking, and stirring took away from the experience.

“We just wanted a quick, great-tasting cocktail without all the hassle,” Ronak recalls. “It felt like there had to be a better way.”

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That thought turned into an obsession. Why wasn’t there an easy, portable way to enjoy cocktails without compromising on customization?

A Simple Yet Revolutionary Idea

While the beverage industry offered everything from ready-to-drink cocktails to cocktail mixers, there wasn’t a product that allowed drinkers to personalize their drinks on the go. That’s where Topcan Beverages came in.

Their breakthrough? A 250ML can that left 80ML of space for consumers to add their own choice of alcohol.

With a fully removable lid, users could pour in their preferred spirit, shake the can, and enjoy a freshly mixed cocktail—no bartending skills required.

“We didn’t want to create just another canned cocktail. We wanted something that let people experiment while keeping things simple,” Nishchay explains.

To make the experience even better, they added a soft, resealable plastic lid, turning the can into a portable cocktail shaker.

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“The resealable lid changed everything,” says Ronak. “You could mix your drink, take it anywhere, and not worry about spills.”

A Lineup of Flavors That Hits Every Note

Flavors could make or break the concept, so the duo carefully crafted their lineup to offer a mix of classic and uniquely Indian options:

• Sex on the Beach

• Cosmopolitan

• Goldrush

• Green Mango Litchi

• Kala Khatta

“We wanted to offer something familiar but also bring a local twist,” Ronak says. The response to their Indian-inspired flavors, especially Kala Khatta, has been overwhelming. “It reminds people of their childhood, and they love experimenting with different spirits,” Nishchay adds.

More Than Just a Drink—A New Way to Experience Cocktails

Topcan Beverages isn’t just about convenience; it’s about giving consumers control over their drinks. By blending customization, ease, and great flavors, Ronak and Nishchay have created something that fits perfectly into today’s fast-paced lifestyle.

What started as a simple college frustration has now become a full-fledged business—one that’s changing the way people think about cocktails.

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