In the world of marketing and branding, imitation may be the sincerest form of flattery—but sometimes, it’s just plain hilarious. A new pizza outlet in India has caught the attention of social media users for its uncanny resemblance to a certain global pizza chain. Meet D’manoj Pizza—a name that sounds oddly familiar to anyone who’s ever ordered from Domino’s.
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This tiny eatery, tucked along a roadside, is going viral not because of its gourmet offerings, but for boldly treading the fine line between homage and imitation. From the nearly identical blue signage to its all-too-familiar menu featuring pizzas, pastas, burgers, and shakes, D’manoj Pizza seems to be riding the coattails of Domino’s branding in full throttle.
An Instagram video uploaded by a popular content creator added fuel to the viral fire. In the clip, the creator humorously quips, “Pehle America kehta tha, kya hai tu, ab hum kehte hai, tu kya hai, ye dekho, D’manoj Pizza,” poking fun at the way such lookalikes are now a cultural norm. The video walks viewers through the modest storefront, proudly advertising itself as “pure veg” and claiming to serve “The Real Taste of Pizza.”
It’s not just the name that mirrors Domino’s—the promotional posters, discount banners, and general aesthetic seem heavily inspired too. The video’s overlay text sums it up best: “India is not for beginners.”
What’s striking is how confidently D’manoj Pizza embraces the imitation. There’s no subtlety here; it’s as if the store is fully aware of the resemblance and is leaning into the joke. And the internet is loving it—because in a country where jugaad (creative workaround) is a way of life, this feels less like theft and more like local innovation with a wink.
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D’manoj Pizza might never go global, but it’s already earned its place as an internet sensation—one slice of viral fame at a time.