Burger King India is turning up the heat this season with its all-new Korean Spicy Fest—a special edition menu that’s here for a short time but promises to leave a lasting impression. Rolled out across the country on April 2, this fiery collection of burgers, wings, and sides is crafted to cater to bold flavor lovers, especially millennials, Gen Z, and anyone who can’t get enough of a good spice kick.
The inspiration? The global obsession with Korean food—and not just the surface-level trends. This isn’t about riding the wave; it’s about doing it right. The Burger King team went back to the roots of Korean cuisine, experimenting with ingredients like red chillies, garlic, ginger, and sesame seeds to create a flavor that’s rich, layered, and unmistakably Korean.
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“We’re seeing a massive craving for adventurous, global flavours. Korean food, in particular, keeps popping up as a fan favourite in our research,” shared Kapil Grover, Chief Marketing & Digital Officer at Burger King India. “So, we didn’t just sprinkle in some spice and call it a day. Our chefs worked from scratch, building a menu that blends authentic Korean flavour with the signature Burger King twist—like our unique dunking process and those soft Brioche buns. We’re confident it’s going to be a big hit.”
The Korean Spicy Fest isn’t just one or two items—it’s a whole lineup. From the Korean Spicy Chicken and Paneer Burgers to Spicy Wings, Chicken bites, and even Korean Fries, there’s something for every kind of craving. And with prices starting at just ₹149, the brand has made sure this global flavour experience doesn’t come with a global price tag.
Whether you’re dining in, grabbing a takeaway, or ordering from your couch, the menu is available at Burger King outlets across India. There are also combo deals and full meal upgrades to help you dive all the way in.
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To stir up even more excitement, Burger King is rolling out contests and interactive content on social media, encouraging fans to show off their love for the Korean Spicy Fest using the hashtag #BKKoreanSpicyFest.
Anupama Ramaswamy, Joint MD and Chief Creative Officer at Havas Worldwide India, summed it up: “K-culture isn’t just trending—it’s tapping into something deeper. People want more than a fad; they want something that feels real. That’s what we aimed to capture with this campaign. From our digital film to the social activations, the idea was to connect with true K-fans and give them something that speaks to their love for the culture—through taste, storytelling, and shared experiences.”
