Direct-to-consumer food brand Anveshan is in advanced discussions to raise ₹150–200 crore in fresh funding from Vertex Ventures and the International Finance Corporation, a move that could more than double its valuation to ₹900–1,000 crore. If finalised, the round would mark a sharp jump from its previous valuation of around ₹430 crore in April 2025, highlighting strong investor confidence in the fast-growing clean-label food segment.
Founded in 2020 by Kuldeep Parewa, Akhil Kansal, and Aayushi Khandelwal, Anveshan has built its brand around minimally processed, traditionally made food products sourced from rural India. What began with A2 cow ghee has since expanded into a broader portfolio that includes cooking oils, honey, flours, and spices, catering to a growing base of health-conscious consumers seeking transparency and authenticity in their food choices.
The company’s rapid scale-up has been driven in part by its strong adoption of quick commerce and digital channels, which have enabled faster distribution and higher repeat purchases, particularly in urban markets. According to sources, Anveshan is expected to close FY26 with revenues of ₹200–220 crore, a significant jump from approximately ₹75 crore in FY25, while its current annualised run rate stands at ₹325–350 crore. This growth trajectory has played a key role in driving the anticipated valuation surge.
The potential funding comes amid heightened investor interest in India’s clean-label and organic food ecosystem, where multiple startups are raising capital to capture shifting consumer preferences toward healthier, less processed products. The category has seen increased activity in recent months, with brands across dairy, staples, and packaged foods attracting both venture capital and private equity investments.
For Anveshan, the fresh capital is expected to fuel further expansion across product categories, strengthen supply chains, and deepen its presence across online and quick commerce platforms. The brand is also likely to invest in building stronger sourcing networks in rural regions, which form the backbone of its differentiated proposition around traditional processing methods.
As competition intensifies in the D2C food space, Anveshan’s ability to combine authentic sourcing, product quality, and scalable distribution will be critical in sustaining its growth momentum. With a potential unicorn valuation within reach, the company is positioning itself as one of the leading players in India’s evolving clean-food movement, where trust, transparency, and nutrition are becoming key purchase drivers for consumers.
