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Sunday, February 16, 2025

Priyal Thacker Unpacks the $10.92 Billion Indian Snacks Boom—Here’s What You Need to Know

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The Indian snacks market is on a meteoric rise, projected to grow from $5.35 billion today to $10.92 billion by 2033, at an impressive CAGR of 8.26%. The sector is benefiting from changing consumer behavior, evolving tastes, and increasing demand for both traditional and innovative snack options.

One of the driving forces behind this growth is the diverse range of snack categories. Namkeen, the traditional Indian snack, continues to lead with products like bhujia and regional mixtures accounting for a significant market share. Chips and extruded snacks, making up a combined 35–40%, remain favorites, but the rise of healthier alternatives is also noticeable. Snacks like millet-based crackers, baked chips, and protein-packed roasted snacks are gaining popularity among health-conscious consumers, particularly in urban areas

India’s Snacking Market: A $10.92 Billion Opportunity by 2033

The sweet snack category, led by biscuits, cookies, and cakes, has also seen an uptick, driven by increasing demand for indulgent treats that are both convenient and easily accessible. As India becomes more urbanized, time-strapped consumers are turning to packaged snacks for a quick and satisfying option.

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One of the most intriguing trends in the market is the growing penetration of rural areas, with snack brands expanding their distribution networks to reach smaller cities and towns. While offline retail continues to dominate, e-commerce platforms are quickly catching up, with a surge in sales driven by direct-to-consumer (D2C) brands using social media marketing and innovative logistics strategies.

Interestingly, the ‘Less than 50 gm’ pack size holds a dominant market share, catering to impulse buys and on-the-go snacking.

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With all these factors at play, it’s clear that India’s snacking industry is poised for massive growth. What’s your go-to snack?

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