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Siyaram’s introduces men’s fashion brand ‘Devo’, opens store in Lajpat Nagar

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Siyaram’s, a fashion and apparel brand, announced the launching of Devo, a men’s occasion wear brand, along with the opening of its first flagship store in Lajpat Nagar on Monday, October 28.

According to Indian Retailing, Ramesh Poddar, chairman of Siyaram’s released a statement regarding the inauguration, saying, “With Devo, we’re not just introducing another fashion label. We’re expanding Siyaram’s legacy into an entirely new realm, blending decades of expertise in creating India’s finest fabrics into garments that truly capture the essence of the modern Indian man.”

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Siyaram produces 60 mn metres of fabric

Furthermore, Devo, Siyaram’s new men’s occasion wear brand, blends Indian heritage with modern style. The first flagship store in Lajpat Nagar marks the start of Devo’s retail journey, with plans to expand across India, offering its collection to customers nationwide.

Notably, Siyaram Silk Mills Ltd. is a top producer of high-fashion blended suiting, shirting, and apparel with 30+ years of experience. They make over 60 million metres of fabric yearly and have a vast network of 60,000 retailers, 450 dealers, and a sales team of 400+ employees.

Meanwhlie, Siyaram’s shows its commitment to customer value with modern, eco-friendly machinery at its plants in Tarapur, Daman, and Mumbai.

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