Bengaluru: Fashion and lifestyle e-commerce giant Myntra has announced the launch of its new business-to-business (B2B) feature, allowing registered enterprises to directly purchase fashion, beauty, and lifestyle products from its platform. The rollout, which will occur in multiple phases, marks Myntra’s strategic expansion beyond traditional retail consumers into the wholesale and institutional segment.
In Phase 1, which is already live, businesses can access instant GST-compliant invoicing for seamless transactions. This feature will benefit small and medium-sized enterprises, boutiques, and retailers looking to source branded merchandise directly from Myntra. Phase 2, expected to launch in the coming months, will further enhance capabilities by supporting bulk-order management, logistics coordination, and supply chain optimization for B2B customers.
The move comes ahead of the festive season, a period that typically drives strong sales in the fashion and lifestyle sector. Industry analysts view Myntra’s entry into B2B commerce as a significant step in strengthening its market position and expanding revenue streams. By leveraging its vast product catalog and strong seller network, Myntra aims to become a one-stop sourcing solution for businesses across India.
According to company executives, the new B2B platform aligns with Myntra’s long-term vision of empowering both end consumers and trade buyers. It also reflects the broader trend among Indian e-commerce players to tap into the rapidly growing B2B digital marketplace, estimated to surpass $200 billion by 2030.
With this initiative, Myntra is positioning itself as a serious player not just in fashion retail, but also in India’s evolving business procurement ecosystem.
