Mars Cosmetics is set to roll out 30 new kiosks across India by the end of this month, aiming to provide accessible beauty solutions nationwide, including to those in rural and suburban regions. The kiosks will be placed in well-trafficked shopping spots like Cosmos Mall in Siliguri, IP Sigra in Varanasi, VR Mall in Surat, Phoenix Mall in Pune, and Metro Junction and Capital Mall in Mumbai.
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The kiosks are more than just retail points—they’re designed to create engaging, personalized beauty experiences for customers. Shoppers will have the chance to explore Mars’ latest products while receiving tailored advice from trained beauty experts.
Pushpa Kandpal, Senior Manager of EBO Operations at Mars Cosmetics, shared that the brand’s core mission is to bring high-quality beauty products to every corner of India. “By opening these immersive kiosks, we’re not just selling products—we’re creating an opportunity for people to experience beauty in a hands-on way, no matter where they live,” Kandpal explained.
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The company has ambitious plans for growth, aiming to expand its kiosk network to 65 by next fiscal year. The goal is to reach even more underserved and suburban areas, reinforcing Mars Cosmetics’ commitment to making beauty inclusive and available to a wider audience.