Actor Rana Daggubati has invested an unknown amount in Kingdom of White, an all-white lifestyle brand. On Monday, October 14, the digital-first brand announced its plan to expand across India using an omnichannel strategy.
Actor invests undisclosed amount in India’s first all white brand
According to ET Retail, Vineet Haralalka, co-founder of Kingdom of White, released a statement regarding the investment, saying, “We’re thrilled to welcome Rana Daggubati to our family. His investment will help us grow our footprint across India while introducing our curated, minimalist styles to more customers.”
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Meanwhile, Rana Daggubati joining Kingdom of White is a great match because of his keen business sense and success as an entrepreneur and investor, as well as his impressive acting career. His partnership shows his dedication to supporting innovative ideas that connect with consumers and promote stylish fashion choices.
Actor Rana Daggubati also mentioned, “Investing in brands with a unique story has always been important to me, and the Kingdom of White is truly redefining the essence of wearing white.” He further added, “Their commitment to quality, craftsmanship, and style immediately stood out to me. After exploring their collection, I was genuinely impressed by the versatility and timeless appeal of their designs. This is more than just clothing; it is about creating an elegant statement that resonates with consumers who value simplicity, sophistication, and the art of wearing white.”
Kingdom of White to expands its presence offline and online
Actor shared his excitement in relation to backing, saying, “I am thrilled to be part of this journey and connect with those who share a passion for refined, versatile fashion.”
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After the funding, Kingdom of White plans to grow its presence in physical stores and online platforms, making its stylish all-white products accessible to fashion-forward customers across India. With Rana Daggubati’s backing, the brand aims to leave a significant mark on the fashion industry by promoting the elegance and versatility of wearing white.
Right now, the brand is available in over 20 retail stores in major cities and also sells on e-commerce platforms like Myntra, Amazon, Ajio, and Nykaa Fashion.
