The food delivery market in India has long been dominated by Zomato and Swiggy, but a new platform is shaking things up with a bold, restaurant-friendly approach. Waayu, a Mumbai-based food delivery service, is gaining attention for its zero-commission model, allowing restaurants to keep their full revenue while offering lower prices to customers. This fresh take on food delivery is challenging the status quo and giving restaurants greater financial freedom.

How Zomato and Swiggy’s High Commissions Hurt Restaurants

For years, restaurant owners have struggled with the 25-30% commission fees charged by Zomato and Swiggy on every order. These fees drastically reduce profit margins, forcing restaurants to increase their menu prices to compensate. Higher prices not only deter customers but also create dependency on food delivery platforms that control pricing, payouts, and customer relationships. Many restaurant owners have expressed frustration over delayed payments, lack of transparency, and limited control over customer interactions.

Waayu’s Zero-Commission Model Gives Restaurants Full Control

Waayu is changing the game with a flat monthly subscription fee for restaurants. Instead of paying commissions per order, restaurants pay a fixed cost, no matter how many orders they receive. This means they keep 100% of their revenue, which allows them to offer lower prices to customers compared to traditional food aggregators. The model is designed to empower restaurant owners, giving them more control over their business while ensuring food remains affordable for consumers.

Unlike Zomato and Swiggy, which handle all deliveries through their own fleet, Waayu lets restaurants choose their own delivery solution. They can either use their in-house staff or partner with third-party services like Shadowfax, Dunzo, and Rapido. This flexibility helps them optimize costs and delivery times while maintaining direct relationships with customers.

Waayu’s Integration with ONDC Expands Its Reach

One of Waayu’s biggest advantages is its integration with ONDC (Open Network for Digital Commerce), a government-backed initiative designed to democratize e-commerce in India. With this integration, Waayu-powered restaurants are visible across multiple platforms, including Paytm, Ola, and Tata Neu. Customers don’t necessarily need to download a separate Waayu app—they can place orders through these partner platforms, ensuring restaurants reach a wider audience without relying solely on one aggregator.

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Real-Time Price Comparison Shows How Much Customers Save

Waayu is working on a real-time price comparison tool that will highlight the price differences between its platform and Zomato or Swiggy. Since restaurants on Waayu don’t have to inflate their prices to cover high commission fees, customers can expect to pay 25-30% less for the same food when ordering through Waayu instead of other platforms. This level of transparency is aimed at helping customers make informed choices while encouraging restaurants to switch to a more sustainable model.

Loyalty Programs That Benefit Restaurants and Customers

Another key feature in the pipeline is Waayu’s direct restaurant loyalty program. Unlike Zomato and Swiggy, where loyalty benefits are controlled by the platform, Waayu will allow restaurants to offer their own discounts, rewards, and incentives to customers. This means restaurants can foster long-term relationships with their patrons without interference from a third-party aggregator. For customers, this could translate to better deals, exclusive discounts, and personalized offers directly from their favorite eateries.

Waayu’s Disruption Could Reshape the Food Delivery Industry

Waayu is more than just another food delivery app—it’s a movement toward a fairer, more sustainable business model. By removing high commission fees, giving restaurants control over deliveries, and integrating with ONDC for greater visibility, it is positioning itself as a serious alternative to Zomato and Swiggy. Restaurants benefit from higher profits and faster payouts, while customers enjoy lower prices without sacrificing convenience.

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As more restaurants and customers embrace this shift, Waayu could pave the way for a new era of food delivery in India, where businesses thrive without being burdened by excessive fees, and customers enjoy affordable food from their favorite restaurants.