23.1 C
New Delhi
Saturday, February 15, 2025

Priyanka Gill Bets Big on Lab-Grown Diamonds: COLUXE Aims to Disrupt India’s $50 Billion Jewellery Market

Published:

Priyanka Gill, serial entrepreneur and co-founder of the Good Glamm Group, is making waves once again—this time in fine jewellery. She has launched COLUXE, a luxury brand specializing in lab-grown diamonds (LGDs), with a mission to redefine ethical, sustainable, and accessible luxury in India.

After stepping away from her role as a venture partner at Kalaari Capital, Priyanka is now fully focused on building India’s first nationally recognized LGD jewellery brand. COLUXE has already secured early-stage funding from investors within her network and is in discussions with VCs for an upcoming funding round.

Continue Exploring: The End of a Retail Era: Neville Noronha Checks Out, Anshul Asawa Checks In

A Fresh Take on Fine Jewellery

COLUXE is set to challenge traditional norms in the jewellery industry, offering high-quality, contemporary designs with a tech-first approach. The brand will feature everything from solitaire rings, pendants, and tennis bracelets to themed collections inspired by zodiac signs, gifting, and self-expression.

What sets COLUXE apart? Customization and innovation. The brand is integrating AI-driven personalization, multi-use jewellery settings, and virtual try-ons to create a seamless digital and in-store experience.

Continue Exploring: NONSTOP launches first flagship store in Mumbai, offering mobility and wellness solutions

“Diamonds Should Be for Everyone”

Speaking about her new venture, Priyanka Gill, Founder & CEO of COLUXE, said:

“We are witnessing a once-in-a-generation shift in consumer behavior. Luxury is evolving, and no one is defining the future of fine jewellery at a national level. COLUXE is here to change that.”

She further elaborated on her vision:

“Our goal is to make COLUXE India’s most loved lab-grown diamond and gemstone brand. Rooted in India but built for the world, we are blending cutting-edge technology with timeless craftsmanship to set new global standards for ethical, sustainable luxury. COLUXE stands for inclusivity, celebration, and joy.”

Subscribe to our Newsletter!

Stay updated on the latest news, trends, and top startups with Snackfax's daily newsletter!

Related articles

Recent articles