In 2019, Neeren Tewari and his co-founder Abhishek Bose launched My Menu, a digital menu platform that has now powered over 5,000 outlets worldwide, including luxury chains like JW Marriott, ITC Hotels, and Accor. What started as a way to bridge the gap between restaurant menus and customer expectations quickly evolved into a tech-driven revolution for the hospitality industry.
At its core, My Menu is a simple yet powerful concept: instead of a static menu, restaurants can showcase high-quality 10- to 15-second videos of dishes, allowing customers to see exactly what they’re ordering before making a decision. This not only enhances customer confidence but also drives higher sales of signature dishes. In an industry where upselling is often left to junior waitstaff, My Menu ensures that every dish gets the spotlight it deserves.
The Launch of the Popular Platform
The platform was initially launched as a tablet-based service, but the COVID-19 pandemic fast-tracked its evolution into a QR-code-powered, contactless solution. As hospitality businesses scrambled to adapt, My Menu’s seamless integration with POS systems and CRM tools made it an invaluable asset. Today, it offers far more than just digital menus—it includes AI-driven recommendations, loyalty programs, marketing automation, and even customized menu design services.
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One of My Menu’s standout features is its AI-powered personalization. If a guest has a history of searching for single malts, the system alerts the restaurant staff, who can then suggest a selection of premium whiskeys tailored to that guest’s preference. This level of customization creates an almost concierge-like experience, making customers feel valued and understood even on their first visit.
The Secret Behind the Spectacular Success of My Menu
The success of My Menu lies in the expertise of its founding team. Neeren, with a background in F&B, and Abhishek, an IT specialist, combined their strengths to create a product that was both operationally effective and technologically advanced. Their CTO, Manzier, has been instrumental in building a robust backend capable of handling large-scale deployments across multiple geographies.
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With over 755 five-star hotels using My Menu, the company has become the preferred digital menu partner for some of the world’s top hospitality brands. Unlike other solutions that charge commissions, My Menu operates on a subscription-based model, ensuring that all revenue from food and beverage sales goes directly to the restaurant.
As the hospitality industry continues to evolve, My Menu is proving that digital transformation isn’t just about convenience—it’s about creating smarter, more intuitive dining experiences that benefit both businesses and customers. And with thousands of restaurants already onboard, this is just the beginning.
