June 2025 — Bollywood actor Sanya Malhotra has stepped into the wellness space with the launch of her new matcha brand, Bree, in partnership with Essenzaa Nutrition. Known for her performances in films like Dangal and Pagglait, Malhotra is now betting big on the rapidly expanding health drink segment in India.
The actor’s relationship with matcha isn’t just professional — it’s deeply personal. “I used to be a full-on coffee person,” Malhotra shared in a recent chat with MoneyControl. “But over time, I realised coffee was leaving me anxious and restless. Matcha helped me break free from that cycle — it was a game-changer.”
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She’s not alone. With Indian consumers increasingly shifting toward functional beverages and clean energy alternatives, matcha is having a moment — and Bree aims to be at the center of it.
A Business Built on Belief
Siddharth Shah, co-founder of Essenzaa Nutrition, estimates India’s matcha market is currently valued at around ₹450 crore and could nearly double to ₹850 crore within five years. “We believe matcha will become as common in Indian kitchens as salt or sugar,” Shah said.
Malhotra hasn’t just lent her name to the project — she’s put skin in the game. She’s involved in the brand’s development and has also invested financially. Bree recently secured ₹1 crore in pre-seed funding from a small group of early-stage investors, giving the brand momentum from day one.
What’s on Offer
Bree is launching with two core products:
- A ceremonial-grade matcha priced at ₹1,600 for a 30g tin
- An everyday blend aimed at regular drinkers, priced at ₹600 for 30g
The brand is going digital-first, with products available on Bree’s website, Amazon, and Blinkit. There are also plans to take Bree offline by collaborating with cafés and boutique retailers.
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“We’re building Bree for people like me — folks who want more from their daily rituals,” Malhotra said. “Matcha isn’t just a trend. It’s a lifestyle upgrade.”
