Swiggy Instamart, India’s one of quick commerce platform, has partnered with Yu Foods, a consumer foods brand, to launch a new range of juices and ramen.
Founders Bharat Bhalla, Varun Kapur announce partnership
The launch event was held at InterContinental Marine Drive in Mumbai, where Yu Foods founders Bharat Bhalla and Varun Kapur, along with Swiggy Instamart COO Sairam Krishnamurthy, unveiled the new product line.
Continue Exploring: Backed by Zomato, Swiggy, UrbanPiper targets 10X US expansion post-rebranding
Meanwhile, the event was attended by famous comedian Sapan Verma, notable influencers like Natasha Gandhi and Simone Khambatta. The new products will be available on Swiggy Instamart, enabling Yu Foods to meet the growing demand for quick, wholesome, ready-to-eat solutions for premium food products.
“We are excited to continue strengthening our partnership with Swiggy Instamart, one of our fastest growing sales platforms,” said Yu’s founders Bharat Bhalla and Varun Kapur. “Our newly launched range of 100% Fruit Juices and Korean Ramen will provide ‘better for you’ options in categories that are seeing high consumer demand. In line with our philosophy, we will continue innovating across categories keeping the consumer at the epicentre thereby helping India eat better.”
Continue Exploring: Nykaa takes over majority stake in D2C skincare brand Earth Rhythm
Yu Foods now available in 43 cities across India
Further, Yu Foods has further reinforced its commitment to health and innovation with its latest offerings. These products are crafted using 100% natural ingredients, free from preservatives, MSG, and palm oil. Yu Foods products will now be available to Swiggy Instamart users across 43 cities, bringing healthier choices to more customers.
