Swiggy Instamart has rapidly expanded its footprint, now serving 100 cities across India as demand for ultra-fast deliveries surges, especially in Tier II and III cities. The quick commerce platform, known for its 10-minute delivery promise, is bringing over 30,000 products—including groceries, daily essentials, electronics, fashion, makeup, toys, and even smartphones—to millions of new customers.
Over the past month, Swiggy Instamart launched in cities like Raipur, Siliguri, Jodhpur, and Thanjavur, reinforcing its focus on smaller markets. “Convenience-driven shopping is no longer limited to metro cities. Consumers in smaller towns are embracing quick commerce just as rapidly,” said Amitesh Jha, CEO of Swiggy Instamart. “In 2025, one in four of our new users has come from Tier II or III cities, proving the growing appetite for faster, more efficient retail experiences.”
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To support this expansion, Swiggy Instamart is scaling up its darkstore operations by introducing ‘megapods’—large-scale fulfillment centers spanning 10,000 to 12,000 square feet. These facilities will stock up to 50,000 SKUs, tripling the product range compared to standard darkstores. The company says this will not only expand its grocery offerings but also allow it to cater to a wider range of FMCG, D2C, and regional brands tailored to local preferences.
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With competition in the quick commerce space intensifying, Swiggy Instamart’s aggressive expansion signals its intent to dominate both metro and non-metro markets, making 10-minute deliveries the new norm across India.
