Myntra, the fashion e-commerce platform, has launched a new 30-minute to 2-hour delivery feature called “M-Now” in select areas of Bengaluru.
This move is part of the company’s efforts to enhance its customer proposition and offer faster delivery options.
Look at expanding it further based on insights – Myntra
According to INC42, a spokesperson of Myntra told, “At Myntra, we are always looking for ways to sharpen our customer proposition. We launched M-Express earlier, towards enhancing the customer-experience with regard to speed and have been experimenting with a pilot for faster delivery in a select few pincodes.” The spokesperson added, “We will look at expanding it further based on the insights gained, before launching it formally.”
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The M-Now feature is currently live on the Myntra app and promises to deliver products from popular brands like Mango, Lakme, Levi’s, and boAt, among others. This development comes after Myntra began testing a four-hour delivery service in four Indian cities, including Bengaluru and New Delhi, two months ago.
Meanwhile, the company’s efforts to enhance its delivery services come at a time when quick commerce players like Zepto, Zomato-owned Blinkit, and Swiggy‘s Instamart are expanding their catalogues to offer products in various categories.
Myntra launches ‘M-Express’ service in 2022
However, the fashion tech giant has been continuously working to reduce its delivery time. In 2022, the company launched its ‘M-Express’ service, which aimed to deliver products within 24-48 hours in select cities. The ecommerce company claimed that its marketplace entity has turned EBITDA positive “since the last quarter (Q4) of calendar year 2023”.
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Further, the Flipkart-owned fashion ecommerce platform saw its net loss jump more than 30% year-on-year (YoY) to INR 782.4 Cr in the financial year 2022-23 (FY23). Operating revenue grew 25% to INR 4,375.3 Cr in FY23 from INR 3,501.2 Cr in FY22.
Notably, Myntra is currently tapping the Tier II & III cities, which accounts for 40% of the international brand orders for the company. To keep up with the trend, Flipkart recently launched its quick commerce service ‘Minutes’ for users in Delhi and Bengaluru. The service allows users to order groceries, electronics, smartphones, and other products within 8-16 minutes.
