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Sunday, February 16, 2025

Food’s Old News: Quick Commerce is the New $3 Billion Cash Cow for Zomato and Swiggy

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Quick commerce heavyweights like Zomato’s Blinkit, Swiggy’s Instamart, and Zepto are witnessing explosive growth in their gross order value (GOV).

 Zepto, in particular, announced that its annualized GOV hit $3 billion (approximately ₹24,500 crore) as of January 2025, a remarkable threefold increase in just eight months.

The momentum isn’t limited to Zepto. Quick commerce as a whole has been outpacing traditional food delivery in growth. Blinkit’s GOV for FY24 soared by an impressive 169% year-on-year, while Swiggy’s Instamart reported a robust 57.6% increase during the same period.

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This surge highlights a shift in consumer preferences, as instant delivery becomes an integral part of urban lifestyles.This surge in instant delivery highlights how consumer behavior is evolving rapidly. With a growing appetite for convenience, urban shoppers are increasingly choosing quick commerce platforms for groceries and daily essentials. 

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Industry experts predict this trend will only accelerate, as competition between players like Blinkit, Instamart, and Zepto continues to intensify. The race to dominate this space is heating up, and it’s reshaping the dynamics of India’s e-commerce landscape at a staggering pace.

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