Eternal has strengthened its strategic partnership with OpenAI, aiming to embed advanced artificial intelligence capabilities across its consumer and enterprise platforms, including Zomato, Blinkit, District, and Hyperpure.
The expanded collaboration will focus on deploying OpenAI’s models across key use cases within Eternal’s apps, partner platforms and internal systems, as the company works to position AI as foundational infrastructure across its commerce ecosystem.
AI across customer and partner touchpoints
Under the partnership, Eternal will leverage OpenAI’s Enterprise API platform to reimagine how customers, merchants and delivery partners interact with its platforms.
Planned applications include AI-assisted workflows for merchants and delivery partners, contextual AI assistants embedded within partner portals, and next-generation search and discovery experiences across apps. The goal is to enhance efficiency, speed and reliability while improving user experience.
The collaboration will also support Eternal’s Feeding India initiative and its AI-native venture, Nugget, where OpenAI’s models will be used to accelerate product development and experimentation.
Strengthening internal automation
Internally, Eternal is exploring integration of OpenAI’s advanced coding models, including GPT-5.3-Codex, into Stitch — its in-house automation and developer orchestration platform.
Stitch powers automation across engineering and non-engineering functions. By embedding advanced coding models, the company expects to speed up product releases, automate complex workflows and reduce manual processes across teams.
AI upskilling for partners
Eternal and OpenAI will also jointly explore a structured Partner Upskilling Program designed to drive AI adoption across the restaurant and delivery partner ecosystem.
The programme aims to deploy advanced AI tools within partner applications to improve operational efficiency, compliance management and decision-making.
Albinder Dhindsa, Group CEO of Eternal, said the collaboration expands the company’s ability to experiment with high-impact AI use cases, from software development to real-world operational applications.
With this deeper integration, Eternal is positioning AI not just as a feature layer, but as a core capability underpinning its food delivery, quick commerce and B2B platforms — signalling a broader shift toward AI-led digital commerce infrastructure in India.
