As 2024 draws to a close, Swiggy Instamart’s year-end report provides fascinating insights into the habits and preferences of consumers across India. From quirky ordering trends to regional consumption patterns, the data reveals a lot about the food and product choices that defined the year.
One of the most eye-catching statistics from the report comes from Delhi, where users spent an impressive Rs 60 crore on instant noodles alone. This massive figure highlights just how much the city loves its quick comfort food. Additionally, Delhi also topped the charts in potato chip orders, further cementing its status as a snack-loving city.
Mumbai is Not Far Behind
Mumbai, not far behind, led in onion purchases, with Hyderabad also making its mark. On December 1, Swiggy Instamart users across India collectively ordered 4500 kilos of onions in just one hour, further underlining the country’s ongoing love affair with this kitchen staple. In a more surprising trend, Mumbai also made headlines for a massive one-day order of tonic water worth over Rs 8 lakh, reflecting a shift towards premium drink choices in the city.
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Swiggy Instamart also shared some fun insights into its top five most-ordered items this year: milk, curd, dosa batter, chips, and soft drinks. Interestingly, 1 in every 15 orders contained milk, while 1 in every 5 orders included a fruit or vegetable. The report also revealed significant spikes in specific categories during festivals, such as Raksha Bandhan, where users ordered a staggering 273 chocolates per minute.
More Insights from the Report
The year also saw an impressive 89-second delivery of nendran bananas and red amaranth, marking the fastest delivery of the year. This lightning-speed service showcased the efficiency Swiggy Instamart continues to offer, cementing its position as a go-to for instant needs.
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From snacks to celebrations, Swiggy Instamart’s data offers a fascinating snapshot of the consumption habits that shaped 2024.
