Zomato’s CEO, Deepinder Goyal, recently addressed an issue that sparked a debate online: an extra fee being charged for vegetarian meal deliveries. The controversy came to light after Rohit Ranjan, Assistant Vice President of E-commerce at Route To Market, shared his frustration in a LinkedIn post. His complaint quickly gained traction, prompting Goyal to respond directly.
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Ranjan’s post expressed the plight of vegetarians, humorously calling out the additional charge. He wrote, “Being a vegetarian in India feels like a curse these days. Zomato’s genius move of introducing an ‘extra charge’ for the veg fleet has officially made us a premium subscription plan. Fellow herbivores, get ready—we’ve gone from ‘green and healthy’ to ‘green and expensive.’ Thanks, Zomato, for turning vegetarianism into a luxury tax.”
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The post caught Goyal’s attention, and he wasted no time in apologizing. “This is completely absurd on our part. I’m really sorry about this. The charge will be removed today itself. I’ll also make sure we address the internal issues so this kind of nonsense doesn’t happen again,” he wrote.
Ranjan acknowledged Goyal’s swift action, saying, “Thank you for stepping in and resolving this. Honestly, the most surprising part of this was how this idea made it all the way to execution with senior stakeholder approval.”
The exchange didn’t end there, though. It opened up a flood of reactions from LinkedIn users, with many sharing their thoughts. One user cheekily commented, “Looks like someone at Zomato had a very awkward meeting today.”
