BigBasket has officially entered the ultra-fast food delivery race, quietly launching a 10-minute service in select Bengaluru neighborhoods. The service features a tight, curated menu of drinks, snacks, and heat-and-eat meals—many sourced directly from the Tata Group’s extensive food and hospitality ecosystem, according to a report by The Economic Times.
This move had been in the pipeline for a while. Back in December 2024, BigBasket’s co-founder and CEO, Hari Menon, hinted that the company would soon go beyond groceries—branching into quick-service food, expanding its catalogue to over 30,000 SKUs in major metros, and even exploring pharmaceutical deliveries via Tata 1mg.
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Now that plan is taking shape, starting with food. BigBasket is drawing on some major names under the Tata umbrella: Starbucks India, a 50:50 joint venture with Starbucks Corporation, and Qmin, the delivery vertical from the Indian Hotels Company Limited (IHCL), known for Taj Hotels. Qmin delivers cuisine from top-tier restaurants and runs its own line of Qmin Cafes, including 11 in Bengaluru alone.
This rapid delivery rollout adds BigBasket to the list of players betting big on instant food gratification, a space that’s heating up fast in urban India. While the pilot phase is currently limited to certain parts of Bengaluru, sources suggest a phased expansion is already in the works.
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By leveraging Tata Group’s rich F&B assets and deep logistics expertise, BigBasket isn’t just dipping a toe—it’s diving headfirst into a segment dominated by speed, taste, and convenience.
